Create and Craft

Crafting a Creative Blog

Being part of the creative industry has allowed me to pursue many hobbies and passions. From writing as a young child to photography and crafting, I have been on a journey that has developed many wonderful skills and experiences. The best part of this journey is the ability to share these experiences with others, and one way I have found to do this is through blogging.

As with all platforms of communication, blogging has an unwritten set of guidelines that govern design, content and interaction. These guidelines keep the blogging community free from clutter and chaos. Today we are going to look at a few best practices for creating a blog for your craft business. In addition I want to suggest this great resource, Best Practices for Bloggers: Dimensions for Consideration for an in-depth look at some basic best practices for bloggers of any industry

Make it Personal
In the creative industry each participate is as unique as their product. Therefore, your blog should be just as unique. Take the time to personalize your blog with content that lets your readers know who you are and what you’re passionate about. Maintaining a unified theme is the best way to let your readers know the type of content you are providing. It is also the best opportunity to keep your readers interested and coming back.

As part of your personalization, you should construct two very important pages, an about me page and a privacy policy. Your about me page is an introduction to who you are, therefore, include content that reveals who you are and what type of content they can expect. In other words, give your blog a “face” that readers can relate to. A privacy policy is a page that will tell your readers how you identify sources, standards for leaving comments, (including how they will cite used information), and standards on how others can re-use your own content. Basically, this page will tell your readers how the content on your site is governed and who is responsible.

Showcase your Products
Because the nature of our craft business is selling products, images of those products need to be as flawless as possible. There are many resources online to help you learn how to take pictures that portray your products in the best way. Liz Masoner, a photography expert, has a great blog post on specifically how to photograph crafts for online selling and blogging. As a matter of fact, she has several great articles dealing with photography that is worth reading.

Make Connections
Talking to others who share your interest in crafting is a great way to build a network of mentors. It is also a must to stay connected with your customers. Most people today connect on one or more social media sites. As a crafter it is important to keep up with the engagements on your social media pages. These could be in the way of adding new products, informing them of upcoming events or anything to keep the lines of communications open. It is recommended to add at least one comment each day across each platform. Daily monitoring of comments on your social media pages is also necessary to respond promptly to any issues, orders or other comments.

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